Class details
Date: March 29, 2019
Location: GPS Training Center
Address: 1500 Central Park Dr. Hurst, TX
Phone: 817-888-6553
Teachers: Ben Stark & Robin Jones
Attendees 24
Class Times: 8 Am to 4:30 Pm
Bring: Any Direct Mail or Newspaper Ad your company has used in past and results if possible

Course Outline

General Rules of Home Service Marketing
  • Having a Clear Message
  • A Proven Messages
Defining Your Direct Mail Your Philosophy?
  • Your ad Writing Philosophy
  • How Cards Work vs Letter
  • Who is your best Direct Mail Customer?
The Head Line
  • Hot Buttons
  • Raising Curiosity
  • Developing the Message
Letter Content
  • What are you offering?
  • Creating Interest in the caption
  • Using Humor
Call to Action
Contact Information
Post Script Reminders