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Class details
Date: July 30, 2019 - July 31, 2019
Location: GPS Training Center
Address: 1500 Central Park Dr Hurst,TX
Phone: 817-888-6553
Who Should Attend? Owners, GM’s, Office Mgr., Marketing Mgr.
Coaches: Chris Hunter, Ben Stark, Robin Jones, Trapper Barnes
Attendees: 24-30
Class Times: 8 Am to 4:40 Pm (2 Days)
Bring: Marketing Budget and Financials

Course Outline

Introduction, The Three Legs of Marketing
  • Success Strategies
  • Separating Your Company from The Pack
T.O.M.A. Top of the Mind Awareness
  • Working on the big picture, Many Layers of Branding
  • What’s included in branding?
  • What types of marketing works for T.O.M.A.
Time Frame of the Branding Cycle
  • How long should a branding cycle take
  • Short Term Themes vs. Culture Branding
  • Is Pixie Dust Branding?
Budgeting for the long run
  • How much? is too much? Branding vs. Call to Action
  • Percentages of your Budget
  • Startup Company, Young Company, Established Company
Privet Labeling
  • What to choose
  • Slogan
  • What fits your culture
Event location