Crystal Williams is the Marketing Director for her family’s company, McWilliams and Son Heating and Air Conditioning in Lufkin, Texas. In 2014, she joined the team that her family has owned and operated since 1974. Crystal is a 2005 graduate of Stephen F. Austin State University with a Bachelor’s Degree in Communications and Marketing. Since Crystal joined the team, McWilliams and Son has expanded to three locations with over 50 employees, and they are looking forward to growing each year. Much of this growth began when McWilliams and Son, under Crystal’s leadership, implemented a strategic company plan that focused on an aggressive advertising campaign of targeted marketing, high community presence and employee engagement and retention.
In 2016, McWilliams and Son Heating and Air Conditioning received the Ron Smith Trailblazing Award given by Service Roundtable for their innovative marketing, systems and processes. In 2017, McWilliams and Son was honored with the Small Business of the Year Award presented by the Angelina County Chamber of Commerce.
Crystal is the current President of the Junior Achievement of Angelina County, 2019 President-Elect of the Angelina Rotary Club, Past-President of the Angelina Beautiful Clean program, member of the Angelina County United Way Budget Committee, Board Member of the Boys and Girls Club, Board Member of the TLL Temple Memorial Library and is Chairman of the Diplomat Team for the Angelina County Chamber of Commerce. In 2018, Service Nation Alliance selected Crystal as it’s Woman of the Year for HVACR. Crystal is not only a business professional, but a busy wife to Ray, and mom to two boys, Ray (11) and Carter (8). She loves being bossy and spends a lot of time talking to Jesus!