How to Use This Book
It’s Go-Time! can be read cover to cover or it can be used as a reference manual, focusing on one chapter at a time. Like Ben and Chris did with Ron Smith’s HVAC Spells Wealth and More and New HVAC Spells Wealth, we recommend that you do both! The more you dig into it, the clearer the focus becomes on how all of the chapters tie together. Ben and Chris are more than just good marketers, they’re proficient in all of the disciplines covered in this book.
We end each chapter with a Go-Time Formula exercise that reinforces lessons learned, and you can create your own Go-Time Formula whenever you seek to create, innovate, modify, change, or learn a different segment of the business, or when you seek to create, innovate, modify, or change a system, process, or procedure. Here’s the best part: The Go-Time Formula applies to every aspect of life. If you want to improve or enhance any area of your life, career, marriage, you name it, the Go-Time Formula will help you get there.
A business is a complicated, changing, living, and growing organism. For every topic covered here, be sure to check into the Go-Time University for a deeper dive and continuous updates. All of the books written on our industry barely make up a handful of sand in the desert of available knowledge. Check our book recommendation section for our favorite grains of sand. For a more comprehensive dive into each topic covered here and much, much more, visit the Go-Time University!